Ludlow Winter Festival returns from 27–29 November with three days of festive events across the town. The festival runs under the theme "Where winter nights meet countryside lights" and features live music, food, family activities, and a focus on local farming and producers following a difficult year for the rural community.
Friday 27 November
The festival begins with Late Night Shopping across Ludlow's independent retailers, offering extended hours, festive offers and seasonal shopping from Friday evening.
St Laurence's Church hosts an evening of music, pizza and a festive bar, transforming the historic space into a community gathering point.
In Castle Gardens, the Rotary Club Tree of Light is illuminated by the Mayor of Ludlow, offering a moment of reflection and remembrance.
The Orleton YFC Tractor Run — a lit procession celebrating the farming community — rolls into Ludlow, symbolising the bond between town and countryside.
Ludlow Brewery hosts a ticketed Waterloo ABBA Tribute performance.
Saturday 28 November
The Christmas Fayre at the Methodist Church and Winter Craft Fair at St Laurence's Church (admission by donation) offer handmade gifts, seasonal crafts, local produce and artisan items.
A new Slow Food Christmas Fiesta runs from 10am–6pm in the grounds of Ludlow Castle, free to attend. The event showcases artisan producers, seasonal flavours, free talks and winter demonstrations. Special guests include Kate Humble and Clare Thomson. Visitors can access the Beacon Rooms and castle gardens.
Christmas on the Square begins at midday on Events Square (outside Ludlow College) with live performances from the Ludlow Concert Band, Mimi Heart, Stephen Russell, Kurt Bray, the panto cast and Insteps Dance.
At Ludlow College, children can meet Father Christmas in his Grotto from 2–4pm and receive a free present.
The Christmas Lights Switch On takes place at 5:30pm, hosted by Sunshine Radio with a special guest, transforming the town into a sparkling winter scene.
Sunday 29 November
Events Square hosts a family-friendly day with Market & Street Food, live music from JB Disco and Macy-O, performance from GKY Dance, children's rides and hands-on crafting activities.
St Laurence's Church hosts an Advent Carol Service later in the day, providing a moment of calm reflection.
December activities
Festive activities continue throughout December, including the Avenue of Christmas Trees at Ludlow Castle (included in castle admission), Ludlow Chambers' Town Tree Trails: Hunt the Golden Tree and Artists Pallet Tree Trail, Christmas Markets, Carols in the Castle and the Living Nativity.